There is not much point writing if you are not trying to produce change. The changes you want might be for example a sale of a product or just a change in the reader’s mood.
Your writing will be tighter and more effective if you know what change you are trying to produce and incorporate that knowledge into a small number of well presented messages.
Here is a checklist in RTF format that you can download and adapt to your own needs.Getting your message across online I hope you find it helpful. Here are some of the features of the checklist.
Article Topic
Define the topic of the article
List the messages you want to get across:
Be clear what are the messages that you want to get across
The results of these messages are expected to be:
State what you want to happen as a result of your messages
Checklist for your article
Article Messages
- Messages are prominent
- Messages are clearly and concisely presented
- Article motivates reader to accept the messages
- Article helps reader to implement the messages
- Visual cues support the messages
Article content
- Article is right length for reader’s level of interest
- Article content is highly relevant to the reader
- Topic is approached from the readers point of view
- Language that may cause offence is avoided
- Evidence is provided to give message legitimacy
- Images and text that reader is familiar with are included
Article readability
- Structure guides reader through text
- Headings have stand alone meanings
- Language centres around the reader
- Active tense used whenever appropriate
- Information couched in positive terms
- Text broken up into easily digestible chunks, one idea per chunk
- Chunks are well structured with content introduced in first sentence
Hope this is helpful. Don’t forget that you can download the RTF file Getting your message across online to modify it for your own use.
Tagged with: Writing
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